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Disney is introducing fan-created TikTok content to its Disney Plus app in its latest attempt to break into short-form creator videos. The Walt Disney Company announced today that it\u2019s partnering with TikTok to bring \u201can expansive collection of thoughtfully curated Disney-centric fan-created content\u201d to the Verts video feed it launched on Disney Plus earlier this year, providing creators with access to assets from \u201chundreds\u201d of movies and TV shows.<\/p>\n
The partnership will be piloted in the US \u201cin the coming months,\u201d according to Disney, with plans to launch in other markets later. Videos from TikTok creators who opt-in to the program will be hosted on both the TikTok and Disney Plus platforms, and will feature a host of scenes and characters from Disney\u2019s brands, including Pixar, Marvel, Star Wars<\/em>, and more. Disney says the jointly-run creator program will also grant certain perks to participating TikTok creators, including increased visibility, exclusive event access, and career development pathways.<\/p>\n Disney was planning a similar partnership with OpenAI that would have allowed the AI provider\u2019s now defunct Sora video generator to train on and replicate protected Disney IP, in exchange for hosting Sora-made videos on Disney Plus. There\u2019s nothing in Disney\u2019s new partnership with TikTok that specifically excludes AI tools, but we\u2019ve reached out to clarify.<\/p>\n