{"id":24664,"date":"2026-08-06T15:57:34","date_gmt":"2026-08-06T15:57:34","guid":{"rendered":"https:\/\/mmaallout.com\/?p=24664"},"modified":"2026-08-06T15:57:34","modified_gmt":"2026-08-06T15:57:34","slug":"ford-picks-fathom-for-its-affordable-truck-name-starts-at-28350","status":"publish","type":"post","link":"https:\/\/mmaallout.com\/?p=24664","title":{"rendered":"Ford picks “Fathom” for its affordable truck name, starts at $28,350"},"content":{"rendered":"


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We\u2019ve also known for some time that we should expect something the size of a Ford Maverick on the outside\u2014except far more streamlined\u2014with more cabin space than the Toyota RAV4. The Fathom will be capable of bidirectional charging, and Ford\u2019s BlueCruise, hands-free, partially automated driver assist will also be an option.<\/p>\n

What we didn\u2019t know was the exact starting price, but like the name, we now have that missing puzzle piece: $28,350, plus a $1,595 delivery charge.<\/p>\n

The Internet loves to create fandoms and then pit them against each other, and for the Slate Auto fanboys out there, that means the Blank Slate pickup will still be a few thousand dollars cheaper than a Ford Fathom, at least if you don\u2019t pick any options. Ford fans can take heart in the fact that not everyone wants manual window winders or having to install back seats themselves, and for many, a four-door pickup will have much greater utility, especially if it\u2019s their only vehicle.<\/p>\n


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We\u2019ve also known for some time that we should expect something the size of a Ford Maverick on the outside\u2014except far more streamlined\u2014with more cabin space than the Toyota RAV4. The Fathom will be capable of bidirectional charging, and Ford\u2019s BlueCruise, hands-free, partially automated driver assist will also be an option. What we didn\u2019t know<\/p>\n","protected":false},"author":1,"featured_media":24665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[11299,11297,10524,14,2325,9821],"class_list":["post-24664","post","type-post","status-publish","format-standard","has-post-thumbnail","category-results","tag-affordable","tag-fathom","tag-ford","tag-picks","tag-starts","tag-truck"],"_links":{"self":[{"href":"https:\/\/mmaallout.com\/index.php?rest_route=\/wp\/v2\/posts\/24664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mmaallout.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mmaallout.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mmaallout.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mmaallout.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24664"}],"version-history":[{"count":0,"href":"https:\/\/mmaallout.com\/index.php?rest_route=\/wp\/v2\/posts\/24664\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mmaallout.com\/index.php?rest_route=\/wp\/v2\/media\/24665"}],"wp:attachment":[{"href":"https:\/\/mmaallout.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mmaallout.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mmaallout.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}