Microsoft’s Windows brand has announced a sponsorship with Kade and Tye Ruotolo, a partnership that is likely among the largest the sport of Jiu-Jitsu has seen.
Windows unveiled the news in an Instagram post presenting the deal as a collaboration between the brothers and the tech company.
A short documentary-style video on YouTube followed, built around the personalities of both athletes.
The Ruotolos made their names in Jiu-Jitsu before moving into MMA, and they remain closely tied to the grappling community.
Their following comes from technical skill on the mat and charisma away from it, qualities that appeal to brands chasing a younger, engaged audience.
Windows is one of the most recognized names in computing, and the expectation is that the brothers are being paid well, possibly in the seven-figure range.
That figure is unconfirmed, and the financial terms have not been made public.
The timing lines up with growing investment in grappling from several directions.
Several Eastern promotions are re-entering the sport, joining ONE FC, UFC BJJ, Hype FC, BJJ Stars and ADCC.
The Ruotolos have long been viewed as crossover stars able to reach beyond the traditional grappling audience, and the Windows partnership appears to confirm that.
Within the Jiu-Jitsu community, the deal is being treated as a milestone – proof that grappling athletes can attract sponsors from well outside combat sports.
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